Thinking, Dreaming & Doing
I’m a creative & copywriter at heart, with a strong mind for strategic creative marketing
Crafting creative marketing solutions & leading creative asset development & production, I find innovative & effective ways to reach & convert target audiences, making best use of your paid, owned & earned channels…from social media to email, photography to key art, illustration to animation.
Data Has a Better Idea…
At the end of the day it’s about your fans, your customers, your consumers - that’s why crafting data-driven creative and utilizing in-flight testing and optimization with your content is key to reaching and resonating with people most effectively long-term.
It’s important to identify core consumer insights, human truths & behaviors. Leveraging this, and applying strategic insight, informs my creative strategies and design decisions, helping drive discovery, engagement and trust in your brand/product.