Social Content

from Stills to illustrations, films and boomerangs to animation…

Purpose-Led Animations

Values-led companies stoke my creative fire - their purpose has the power to inspire so much growth and transformation

Anthem film created ahead of the launch of Ben & Jerry’s Europe-wide social inclusion campaign “One Sweet World”

Agency Partner: Nice & Serious

Original Track Credit: Ben Cocks

Anthem film created for the launch of Ben & Jerry’s “Together for Refugees” campaign across Europe

Agency Partner: Nice & Serious

Social & TV Video

stop-motion, animation, claymation, and showcasing company staff in real life, the TV commercials aired across Europe and films have been used in social globally

Stop-motion film to showcase Ben & Jerry’s Europe’s ice cream sandwich family

Agency Partner: Mekanism

Production Partner: Sister Studios

TV commercial for Ben & Jerry’s Europe, introducing their Cookie Cores innovation

Agency Partner: Mekanism

Design

design work spans across everything from product innovation and marketing events to country or region-wide product / social mission campaigns

Design Gallery
Ben & Jerry's European Pack Design
Ben & Jerry's European Pack Design

I’ve worked on Ben & Jerry’s packaging for 9+ years, leading design direction for the European product innovations and crafting the romance copy for the back of pack, which tells the creation and social (values) stories for each flavor!

Graphic Designers: Internal Ben & Jerry’s, Vermont

One Sweet Social Poster
One Sweet Social Poster

An event, as part of Ben & Jerry’s social inclusion campaign.

This visual identity was rolled out across posters, t-shirts, event booklets, and informed the design of the event itself.

Designer: Annie Oswald

Scoop Shop Point of Sale
Scoop Shop Point of Sale

An example of whimsical copy for Ben & Jerry’s scoop shop materials. This would feature on posters, a banner across the ice cream cabinet, and on other assets and materials suitable online and in-store.

Photographer: Ian O’Leary

Values-Led Outdoor Ad
Values-Led Outdoor Ad

Making great use of London Underground dwell time by talking about Ben & Jerry’s values in a cross-platform ad

Designer: Annie Oswald

Climate Justice in France
Climate Justice in France

A map illustration to show “if it’s melted, it’s ruined” in France - just one asset from the wider climate justice campaign from Ben & Jerry’s in France

Agency Partner: Wit & Wisdom

Together for Refugees Visual Identity
Together for Refugees Visual Identity

This visual identity, along with a supporting campaign style guide, informed the campaign’s development for its launch year and fed through into year 2 of the campaign

Designer: Annie Oswald

Greek Frozen Yogurt Outdoor Ad
Greek Frozen Yogurt Outdoor Ad

An ad in the London Underground, showcasing innovation that was new to the UK

Agency Partner: Silver & Partners

 
I like to be hands-on and even sometimes get my hands dirty - I have also taken care of some of the food styling on set

I like to be hands-on and even sometimes get my hands dirty - I have also taken care of some of the food styling on set